Don't touch the ad settings for the next 7 days no matter what you see in the dashboard.
That's it. That's the one thing.
The algorithm is learning right now. Every time you adjust targeting, pause a product, or change your budget in the first week you reset the learning process back to zero. I made that mistake on day three because I saw no sales and panicked. Paused everything, changed two products, restarted. Effectively threw away three days of data and started over.
The store owners who get first sales fastest are almost always the ones who activated the ads and then walked away for a full week. Check your dashboard once a day to confirm ads are running. That's it. No adjustments. No optimization. Just let it run.
Seven days from now you'll have actual data worth making decisions from. Right now you have noise. 💡